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The Psychology of Consumption and the Birth of Modern Marketing
A recent article in the Economist describes how Ernest Dichter, “the Freud of the supermarket age,” transformed marketing in the USA through his behavioural research and ground-breaking ideas around...
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Post-purchase is where luxury marketers must place the emphasis in the buying...
An interesting article on Luxury Daily has revealed some research from Condé Nast Ideactive, the research arm of the publishers, which showed that luxury brands must improve their marketing efforts to...
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